Let's talk about something that might feel a little uncomfortable - but is absolutely essential.

You've followed the launch blueprint. You've hired the branding expert. You've got beautiful photos, compelling copy, the funnel is up, and maybe even a few sales are coming in.

But something isn't clicking.

Last week, I experienced something that would make most business owners panic: my Instagram and Facebook accounts vanished without warning. Years of content, connections, and community- gone in an instant.