strategy, business Laetitia Andrac strategy, business Laetitia Andrac

The hidden waste that's holding your business back

Have you ever felt like you're constantly busy but not actually moving forward in your business?

It was 2022, and I did something simple. I opened my wardrobe and started pulling things out. Old clothes I'd accumulated over years, pieces that no longer served me. I've never really thought too much about fashion, but I knew I needed a cleanse.

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strategy, business, Leadership Laetitia Andrac strategy, business, Leadership Laetitia Andrac

How to grow your online business

It takes a village to build a business - is it time to grow your village?

When I started Essential Shift, I didn't do it alone. And I never wanted to. From just about day one, someone offered to help, and I said yes. Not because I couldn't do it myself - I had the skills, the experience, the drive. But I knew something that many entrepreneurs forget when they step into business for themselves: it takes a village.

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strategy, business Laetitia Andrac strategy, business Laetitia Andrac

Why great marketing won't save a bad product

Let's talk about something that might feel a little uncomfortable - but is absolutely essential.

You've followed the launch blueprint. You've hired the branding expert. You've got beautiful photos, compelling copy, the funnel is up, and maybe even a few sales are coming in.

But something isn't clicking.

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strategy, business Laetitia Andrac strategy, business Laetitia Andrac

Beyond the 'neurodivergent genius' myth: the reality of being a neurodivergent founder

"I can't think in here."

Those words escaped my lips during my time with Techstars (a 13-week accelerator), as the overhead lighting in our open workspace triggered yet another headache, making it nearly impossible to focus on building Understanding Zoe - a platform designed to help neurodivergent children and their families.

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