We live in a data-driven world, that is no secret. As someone with a background as a strategy consultant and General Manager in Big Data and AI, I have witnessed firsthand the significance of data in shaping business strategies. However, there's another essential aspect of decision-making, especially in business, that often goes overlooked - intuition.

We all have a book in us - multiple in fact.

I never knew what mine would look like until I did.

When that message was delivered to me, I knew I had to share it.

Business strategy is my passion and helping women in business have a crystal-clear vision for their business is the key to sustainable business growth. So what is business strategy and why is it important?

Read more about the case study of Lucy Starbuck Virtual CFO & Small Business Finance Coach

To prevent burnout we must be aligned with the energy of both your masculine and feminine side (we all have one). Let me explore further!

Read more about the case study of Mickael Roger the Co-Founder and Co-CEO of PropHero

Read more about the case study of Jade Warne Founder of Instagram Growth Club

The “gut feeling” we get when we feel called to do something (or not do something) in our business is led by our intuition. But as I expand and grow in business, there is a clear message that the more I trust myself and go with my intuition, the better the outcomes and the more growth I see.

Read more about the case study of Cécile Dehant a Craniosacral Therapist

Read more about the case study of Cat Daenzer from Little Feet Events

Read more about the case study of Leonie Saunders from Learning Whisper

Read more about the case study of Fiona McKenzie from My Fit Pro!

Read more about the case study with owner of Content Queen - Mariah MacInnes!

Rituals are a daily practice and a key part of everyday life. Forming a ritual within your day (whether it is 1 or 10) can be so powerful for your growth and development.

The experience of a woman works as a beautiful wheel. The wheel of life, that carries us on our journey from birth through to womanhood and beyond.

As we grow and develop as women, there are different life stages we experience that work alongside the makeup of our body to help us work through the challenges we may face and the love we feel.

Artificial intelligence (AI) and intuition, how can these possibly mix?

Do you have the foundations set out in your business plan? The reason why you started your business. The vision statement, mission and values? What does this look like? What are the differences between these three elements and how can they help you in business?

Strong foundations are essential for your business to grow sustainably. I see too many business owners who are bypassing building those foundations. The root system of a tree is not visible, yet they help the tree to grow. There is no secret formula here for overnight success. Let's share the real truth to help you prepare for the year with intention focusing on growing the roots of your business deeper.

You only have to look on social media to see the word “feminine energy” being consistently emphasised by coaches who do business energetic work. What we are lacking in this process of building a thriving business is the work of the masculine energy.

This could be an unpopular opinion, but I can no longer stay silent. What a lot of people are surprised to know about me when we meet, chat and work together is that I have 15 years of strategy consulting experience